Strategy

In 2015, Aston Martin embarked on an ambitious mid-term strategy – the 'Second Century Plan'. The transformation programme has three phases: business stabilisation, core strengthening and expansion of the product portfolio, aimed at delivering a successful and sustainable luxury business by 2020. The plan targets a significant uplift in profitability and cash generation ensuring that long-term product development is funded from free cash flow and attractive returns are delivered for investors.

1. Stabilisation

Achieved: 2015 - 2017

 

  • New Leadership team
  • Clear growth plan
  • Fully financed
  • De-risking of the business
  • 2. Core Strengthening

    Almost Complete: 2016 - 2018

     

  • All new GT / sports car range
  • New 'specials' strategy
  • 3. Portfolio Expansion

    Commenced and on track: 2018 - 2022

     

  • 7 core models expected by 2022
  • 2nd manufacturing plant
  • Optimised capacity at c.14k
  • Full EV capability
  • Sustainable Luxury Business

    Delivering:

  • Predictable growth and high margins
  • Significant value creation
  • Long term sustainability
  • SEVEN MODELS OVER SEVEN YEARS