In 2015, Aston Martin embarked on an ambitious mid-term
strategy – the 'Second Century Plan'. The transformation programme has three
phases: business stabilisation, core strengthening and expansion of the product
portfolio, aimed at delivering a successful and sustainable luxury
business by 2020. The plan targets a significant uplift in profitability and
cash generation ensuring that long-term product development is funded from free
cash flow and attractive returns are delivered for investors.