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The Aston Martin Valhalla: AM-RB 003 continues 'V' car tradition

Jun 18, 2019, 11:00 AM

  • Valhalla joins Valkyrie in taking its name from ancient Norse mythology
  • Continuation of a naming tradition stretching back seven decades
  • Latest mid-engined addition to the famous lineage of Aston Martin ‘V’ cars
 
18 June 2019, New York: Formerly identified by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the Aston Martin Valhalla.
 
Named after the warrior’s paradise celebrated in ancient Norse mythology, Valhalla follows Valkyrie on Aston Martin’s journey into the highest echelons of road car performance. Employing lightweight construction methods and radical aerodynamics pioneered in Valkyrie, Valhalla will be propelled by a combination of high-efficiency, high-output turbocharged V6 petrol engine and battery-electric hybrid system. Just 500 Coupe examples of the all-carbon fibre hypercar will be built. 
 
In continuing the fine tradition of Aston Martin ‘V’ cars, Valhalla can trace its lineage back to 1951, when the Vantage designation was given to high performance variants of the then current model, the DB2. Though actual Vantage badging was never applied, the name stuck.
 
The first time the Vantage name appeared was on the flanks of the DB5. Still it remained a name reserved for the most potent model derivatives until 2005, when the Vantage became a model line in its own right. Fourteen years later that acclaimed family of V8 and V12-powered models is remembered as the most successful in Aston Martin’s history. Since then the all-new generation of turbocharged Vantage has fast forged a reputation as the most dynamically focussed series production Aston Martin ever.
 
Together with the recently announced Vanquish Vision Concept, Valhalla continues this proud, seven decade old ‘V’ car naming strategy, providing an evocative and powerful moniker fit for one of the world’s most compelling ultra-high performance cars.
 
Aston Martin Lagonda President and Group Chief Executive Officer, Andy Palmer said: “Aston Martin model names always attract a lot of attention. They do so because they invariably capture an emotion or tell a story. In following the Valkyrie we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection. Norse mythology contains such powerful language and rich storytelling it felt only right that the AM-RB 003 should follow the Valkyrie’s theme. For those fortunate enough to own one I’m sure they will recognise and appreciate the name’s connotations of glory and happiness, for there can be few more hallowed places than the driver’s seat of an Aston Martin Valhalla.” 

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Kevin Watters, Director of Communications

+44 (0)1926 644850

+44 (0)7764 386683

kevin.watters@astonmartin.com

 

Grace Barnie, Corporate Press Officer

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+44 (0)7880 903490

grace.barnie@astonmartin.com